CHAPTER 1
INTRODUCTION
A.
The
Background
In globalization era, home industry is increasing,
especially local products. Cendol popular in Southeast Asia, and Indonesia is a
common drink, because in the daytime most of us see cendol in the streets. Ice
Cendol also popular as a culinary entering the Ramadan month in break the fast.
Cendol is a typical Indonesian beverage made from rice flour, served with
shredded ice and liquid brown sugar and coconut milk. This drink taste sweet
and savoury.
Why did we
choose cendol then added with ice cream? as we know that cendol is food or
traditional snacks are often encountered in the streets or small shop at a very
low price, because that by adding cendol with ice cream we hope to improve the
return value or price of cendol and increase public interest to eating cendol.
“MR.HD” is short
for the initials of our names M (Mega), R (Rizal), H (Husnul), and D (Dzakwan).
MR, when you hear the word of “mister” that will surely comes to mind is the
male figure. Then the pink colour that will show the figure of a woman because
as we know that most of the colour pink (majority) preferred by women. So the
words “MR” with this pink colour indicates that the business was founded by men
and women that Rizal, Dzakwan and Mega and Husnul. HD is short for High
Definition, the word that we often encounter on the photos or images this means
that the picture or the image with high quality, not blurred, clear and so on.
But in our business, we expect the business (product cendol) has the quality
and charm of the consumers that our products will often consumed by consumers.
B.
The
Purpose
In running a business, an entrepreneur has the
purpose why she or he establishes the business. The followings are the purposes
of our business:
1)
To increase local product
Time after time, many
local products are often overlooked. Therefore, we intend to increase the
existence of local product in Indonesia, namely Cendol Ice Cream.
2)
To share business experience
This business has good
prospects to be developed by many people especially for students in university.
And then, if we share this business experience to others, Cendol Ice Cream will
be widely known by many people.
3)
To improve market opportunities and prospect
4)
To get high profit
Besides our product
can be known by many people, getting high profit is one of our goals in
increasing the progress of the business.
C.
Business
Vision and Mission
1)
Business Vision
“Be a competitive
product in quality and quantity in the local market,
make
cendol as traditional Indonesian food is more valuable on the market combined
with ice cream, don’t pollute the environment, and create a traditional
concept.”
2)
Business Mission
·
To open market opportunity.
Even though many
competitors are range in the same business, but we work around with the
different innovation of the products that already exist. That with better taste
of the innovation, affordable price, and highly nutritious. We believe that
Cendol Ice Cream is able to compete in the market.
·
To provide the best service to consumers.
Service is one of
important aspects in increasing the quality of the business. We must be better
doing the excellent service to consumers.
·
To make Cendol Ice Cream as the favourite
food.
We will always increase the quality of our
product that Cendol Ice Cream can be favourite food for many people.
·
To maintain the quality of the product and
environment.
Not polluting the environment is one of our
reference to make Cendol Ice Cream be more quality.
·
To maintain the purity of product.
With maintaining the purity of our product, to
become Cendol Ice Cream has good taste.
CHAPTER 2
FEASIBILITY STUDY
A.
Specification
of Product
Cendol is a
traditional food from Indonesia, in our business we sold cendol with variety
tastes of ice cream.
·
Cendol CIC (Chocolate Ice
Cream) / Cup is Rp. 7.000,00
·
Cendol DIC (Durian Ice Cream) / Cup is Rp. 7.000,00
·
Cendol VIC (Vanila Ice
Cream) / Cup is Rp. 7.000,00
The price can be
changeable according to market conditition
B.
Analysis
SWOT
Before we do the business activities, we must
pay attention to the problems and threats which can disturb our business
activities in the future and we have to find the opportunity that is profitable
to run our business. Therefore, we must make business plan by using SWOT
analysis. They are:
1)
Strength
2)
Weakness
3)
Opportunity
4)
Threat
By
SWOT analysis, we can find the strength, weakness, opportunity, and threat of
the business that can increase our product. Here is the SWOT Analysis of Cendol
Ice Cream:
1.) STRENGTH
a. Cendol is the famous
local product.
has known by many people. It can be one of our
strength that can be able to increasing our business. Cendol with ice cream can
increase the value of cemdol.
b. Healthy
Being made from high quality of rice flour
that contains vitamins, and minerals, ice cream that contains nutrition and
calcium, aren flour contains iron and most important our product is homemade.
c. Fresh and delicious
Because Cendol we serve with Ice Cream and
that make it fresh and with variety tastes of ice cream makes our product
delicious.
d. Favourite food.
Because the taste of Cendol Ice Cream is
different from another Cendol, it makes our product excellent as a favourite
food.
e. Affordable price.
Just with Rp. 7.000,00 you can enjoy our product
that has high taste.
f. No preservative.
To maintain the purity of our product, in the
production of Cendol Ice Cream we do not used preservative. Because,
preservative is not good for our health.
g. Having a lot of marketing
relation.
2.) WEAKNESS
a. Not lasting food
Because it is without preservative and has
high water content, it makes our product not durable.
3.) OPPORTUNITY
a. Less Competitor
Because our product is different than other
and it is rarely we find in around Makassar that makes our product in the good
graces cause has unique taste.
b. For All ages
c. Because our product is
healthy it can consume by all ages and genders.
4.)
THREAT
We don’t know what the
response from our customers if they like our product or dislike.
C.
Marketing
Mix (4P Concept)
In marketing, there are four basic elements of
marketing activities. They are called 4P; product, price, place, and promotion.
To provide customer’s satisfaction, the 4P Concept is necessary to be set up
well by concerning what customers need and want.
1.)
Product
The product is Cendol Ice Cream. It is from selected and high
quality materials. Has a delicious taste, and good for our health.
2.)
Price
The price of our product is very competitive and cheap, and it
can be bought by everyone. Cendol CIC
(Chocolate Ice Cream) / Cup is Rp. 7.000,00, Cendol DIC (Durian Ice Cream) /
Cup is Rp. 7.000,00, Cendol VIC (Vanila
Ice Cream) / Cup is Rp. 7.000,00.
3.)
Place
Our
product can be found on Pintu Nol Street.
4.)
Promotion
The
promotion is carried out by spreading brochures, personal selling, and social media.
CHAPTER 3
FEASIBILITY STUDY
·
Machine soft ice cream
3 Rp.25.000.000
·
1/4kg aren flour Rp.3.500
·
5 slice pandan leaf Rp.2.000
·
2 old choconut rasp Rp.10.000
·
500gr brown sugar Rp.7.500
·
5 slice suji leaf Rp.5.000
·
500ml fresh milk Rp.2.500
·
250ml cream Rp.3.750
·
200ml condensed milk Rp.7.000
·
150gr sugar Rp.1.500
·
5 eggs Rp.7.500
·
90gr cocoa powder Rp.20.000
CHAPTER 4
CLOSING
Cendol Ice Cream is one of traditional food in Indonesia. Our product is different from the
other Cendol because it has different appearance, it is fresh because we put
ice cream on top of our cendol. It
can be consumed by all people because it is made from rice flour, aren flour,
ice cream (milk) containing high protein.
Based on the
explanation, we can conclude that:
·
The purpose of our business is to promote
local product
·
This business has good prospect to be
developed.
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